Contemporary advertising /
Arens, William F.
Contemporary advertising / William Arens F., Courtland L. Bovee. - 7a. - Burr Ridge, Ill. : Irwin, 1999. - xxxii, 569 p. ; il. col. ; 29 cm. - The Irwin series in marketing. .
Incluye bibliografia.
0-256-26253-5
HF5821 / A74 1999
Contemporary advertising / William Arens F., Courtland L. Bovee. - 7a. - Burr Ridge, Ill. : Irwin, 1999. - xxxii, 569 p. ; il. col. ; 29 cm. - The Irwin series in marketing. .
Incluye bibliografia.
0-256-26253-5
HF5821 / A74 1999
