MARC details
| 000 -LÍDER |
|---|
| fixed length control field |
01288cam a2200361 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| control field |
u276346 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| control field |
SIRSI |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
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| control field |
20160811195234.0 |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
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| fixed length control field |
040525s1999 sp frd 000 0 spa c |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
PL# |
| -- |
EL |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| International Standard Book Number |
8434405156 |
| 041 0# - CÓDIGO DE IDIOMA |
|---|
| Language code of text/sound track or separate title |
spaeng |
| 050 #0 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Classification number |
HF5412 |
| Item number |
A52 1999 |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
|---|
| Personal name |
Alcaraz Varó, Enrique, |
| Dates associated with a name |
1940- |
| 245 10 - MENCIÓN DE TITULO |
|---|
| Title |
Diccionario de términos de marketing, publicidad y medios de comunicación : |
| Remainder of title |
inglés-español, spanish-english / |
| Statement of responsibility, etc. |
Enrique Alcaraz Varó, Brian Hughes y Miguel Angel Campos. |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Edition statement |
1a ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Ariel, |
| Date of publication, distribution, etc. |
1999. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
xix, 519 p. ; |
| Dimensions |
23 cm. |
| 490 0# - MENCIÓN DE SERIE |
|---|
| Series statement |
Ariel referencia |
| 596 ## - |
|---|
| -- |
2 11 |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Dictionaries. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Dictionaries. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Mass media |
| Form subdivision |
Dictionaries. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
English language |
| Form subdivision |
Dictionaries |
| General subdivision |
Spanish. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Spanish language |
| Form subdivision |
Dictionaries |
| General subdivision |
English. |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Publicidad |
| Form subdivision |
Diccionarios. |
| Source of heading or term |
lemb |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Publicidad por radio |
| Form subdivision |
Diccionarios. |
| Source of heading or term |
lemb |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Publicidad por televisión |
| -- |
Diccionarios. |
| Source of heading or term |
lemb |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Medios de comunicación de masas |
| Form subdivision |
Diccionarios. |
| Source of heading or term |
lemb |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL |
|---|
| Personal name |
Hughes, Brian, |
| Relator term |
coaut. |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL |
|---|
| Personal name |
Campos Pardillos, Miguel Ángel, |
| Relator term |
coaut. |
| 942 ## - TIPO DE MATERIAL (KOHA) |
|---|
| Koha item type |
Libro |
