MARC details
| 000 -LÍDER |
|---|
| fixed length control field |
01223cam a2200349 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| control field |
u324124 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| control field |
SIRSI |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
|---|
| control field |
20160812064902.0 |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
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| fixed length control field |
101214s2006 ag a fr 001 0 eng c |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Original cataloging agency |
DRUNI |
| Language of cataloging |
spa |
| Transcribing agency |
DRUNI |
| Modifying agency |
YDXCP |
| -- |
OCLCQ |
| -- |
XVF |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| International Standard Book Number |
9872266522 |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| International Standard Book Number |
9789872266523 |
| 041 1# - CÓDIGO DE IDIOMA |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #0 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Classification number |
HF5823 |
| Item number |
H6818 2006 |
| 082 0# - NÚMERO DE CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
659.112 |
| Item number |
P712 |
| 245 00 - MENCIÓN DE TITULO |
|---|
| Title |
Planning: cómo hacer el planeamiento estratégico de las comunicaciones / |
| Statement of responsibility, etc. |
Alan Cooper, (comp.) ; traducción Michael Fernández |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
|---|
| Place of publication, distribution, etc. |
Buenos Aires, Argentina : |
| Name of publisher, distributor, etc. |
Thomson learning, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
267p. : |
| Other physical details |
il. ; |
| Dimensions |
24 cm. |
| 500 ## - NOTA GENERAL |
|---|
| General note |
Traducción de: How to plan advertising, The Account Planning Group |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas e índice. |
| 596 ## - |
|---|
| -- |
4 5 27 |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Publicidad. |
| Source of heading or term |
lemb |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Campañas publicitarias. |
| Source of heading or term |
lemb |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Aptitud creadora en publicidad. |
| Source of heading or term |
lemb |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Planificación estratégica. |
| Source of heading or term |
lemb |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Planning. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
Great Britain |
| General subdivision |
Planning. |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL |
|---|
| Personal name |
Cooper, Alan, |
| Dates associated with a name |
1955- |
| Relator term |
comp. |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL |
|---|
| Personal name |
Fernández, Michael, |
| Relator term |
tr. |
| 942 ## - TIPO DE MATERIAL (KOHA) |
|---|
| Koha item type |
Reserva absoluta |
