MARC details
| 000 -LÍDER |
|---|
| fixed length control field |
03016cam a2200493Ma 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| control field |
u369662 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| control field |
SIRSI |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
|---|
| control field |
20160812080005.0 |
| 006 - ELEMENTOS DE LONGITUD FIJA - CARACTERÍSTICAS DE MATERIALES ADICIONALES - INFORMACIÓN GENERAL |
|---|
| fixed length control field |
m d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
|---|
| fixed length control field |
080910s2006 enk ob 001 0 eng d |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Original cataloging agency |
CaPaEBR |
| Language of cataloging |
eng |
| Transcribing agency |
COCUF |
| Modifying agency |
OCLCQ |
| -- |
NT |
| -- |
IDEBK |
| -- |
OCLCQ |
| -- |
E7B |
| -- |
OCLCQ |
| -- |
REDDC |
| -- |
OCLCQ |
| -- |
MERUC |
| -- |
OCLCQ |
| -- |
OCLCF |
| 019 ## - |
|---|
| -- |
297224518 |
| -- |
648356383 |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| International Standard Book Number |
9781847878175 (electronic bk.) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| International Standard Book Number |
1847878172 (electronic bk.) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| Canceled/invalid ISBN |
141291034X (pbk.) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| Canceled/invalid ISBN |
1412910331 (hbk.) |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Classification number |
HF5415 |
| Item number |
.B4846 2006eb |
| 082 04 - NÚMERO DE CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
|---|
| Personal name |
Blythe, Jim. |
| 245 10 - MENCIÓN DE TITULO |
|---|
| Title |
Marketing |
| Medium |
[recurso electrónico] / |
| Statement of responsibility, etc. |
Jim Blythe. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
1 online resource (vi, 184 p.) |
| 490 1# - MENCIÓN DE SERIE |
|---|
| Series statement |
SAGE course companion |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 505 0# - NOTA DE CONTENIDO |
|---|
| Formatted contents note |
Cover; Contents; Part I: Introducing your companion; Part II: Core areas of the curriculum; 1 -- The underpinnings of marketing; 2 -- The Marketing environment; 3 -- Consumer behaviour; 4 -- Business-to-business marketing; 5 -- Segmentation and targeting; 6 -- Marketing information and research; 7 -- Marketing communication theories; 8 -- Branding and brand management; 9 -- International marketing; 10 -- Marketing strategy; 11 -- Relationship marketing; 12 -- Managing products; 13 -- Pricing; 14 -- Advertising; 15 -- PR and sponsorship; 16 -- Selling and key-account management |
| 520 ## - NOTA DE RESUMEN, ETC. |
|---|
| Summary, etc. |
Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams. |
| 596 ## - |
|---|
| -- |
19 |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Study guides. |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Distribution. |
| Source of heading or term |
bisacsh |
| 650 17 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 655 #4 - |
|---|
| -- |
Electronic books. |
| 655 #7 - |
|---|
| -- |
Study guides. |
| -- |
fast |
| -- |
(OCoLC)fst01423888 |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01010167 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Blythe, Jim. |
| Title |
Marketing. |
| Place, publisher, and date of publication |
London ; Thousand Oaks, Calif. : SAGE Publications, 2006 |
| International Standard Book Number |
9781412910330 |
| -- |
1412910331 |
| Record control number |
(OCoLC)62344525 |
| 830 #0 - ASIENTO SECUNDARIO DE SERIE--TITULO UNIFORME |
|---|
| Uniform title |
SAGE course companion. |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Public note |
Libro electrónico |
| Uniform Resource Identifier |
<a href="http://148.231.10.114:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&an=251186">http://148.231.10.114:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&an=251186</a> |
| 942 ## - TIPO DE MATERIAL (KOHA) |
|---|
| Koha item type |
Libro Electrónico |
