MARC details
| 000 -LÍDER |
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| fixed length control field |
04591cam a2200577Ki 4500 |
| 001 - NÚMERO DE CONTROL |
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| control field |
u380120 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| control field |
SIRSI |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCIÓN |
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| control field |
20160812084631.0 |
| 006 - ELEMENTOS DE LONGITUD FIJA - CARACTERÍSTICAS DE MATERIALES ADICIONALES - INFORMACIÓN GENERAL |
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| fixed length control field |
m o d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL |
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| fixed length control field |
cr cnu---unuuu |
| 008 - ELEMENTOS DE LONGITUD FIJA -- INFORMACIÓN GENERAL |
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| fixed length control field |
131216s2014 cau o 001 0 eng d |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Original cataloging agency |
OPELS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
OPELS |
| Modifying agency |
UPM |
| -- |
B24X7 |
| -- |
NT |
| -- |
GGVRL |
| -- |
COO |
| -- |
OCLCF |
| -- |
YDXCP |
| 019 ## - |
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| -- |
879500811 |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
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| International Standard Book Number |
9780124114579 (electronic bk.) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
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| International Standard Book Number |
0124114571 (electronic bk.) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
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| International Standard Book Number |
9780124115040 (electronic bk.) |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS |
|---|
| International Standard Book Number |
0124115047 (electronic bk.) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
15342312 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
372697178 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
405352727 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000053308467 |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Classification number |
QA76.758 |
| 082 04 - NÚMERO DE CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
005.1068 |
| Edition number |
23 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TEFA |
| 100 1# - ASIENTO PRINCIPAL--NOMBRE PERSONAL |
|---|
| Personal name |
Yang, Yanwu, |
| Relator term |
author. |
| 245 10 - MENCIÓN DE TITULO |
|---|
| Title |
Budget constraints and optimization in sponsored search auctions |
| Medium |
[recurso electrónico] / |
| Statement of responsibility, etc. |
Yanwu Yang, Fei-Yue Wang. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
San Diego, CA : |
| Name of producer, publisher, distributor, manufacturer |
Academic Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - MENCIÓN DE SERIE |
|---|
| Series statement |
Intelligent systems series |
| 500 ## - NOTA GENERAL |
|---|
| General note |
Includes index. |
| 520 ## - NOTA DE RESUMEN, ETC. |
|---|
| Summary, etc. |
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on online resource; title from PDF title page (ScienceDirect, viewed Dec. 16, 2013). |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - NOTA DE CONTENIDO |
|---|
| Formatted contents note |
Chapter 1. Search engine meets economics -- chapter 2. Budget constraints in sponsored search auctions -- chapter 3. Budget optimization in sponsored search auctions -- chapter 4. A budget optimization framework for search advertisements -- chapter 5. The first step to allocate advertising budget in sponsored search auctions -- chapter 6. Optimal budget allocation across search markets -- chapter 7. Budget allocation in competitive search advertisements, part I : in static environments -- chapter 8. Budget allocation in competitive search advertisements, part II : in dynamic environments -- chapter 9. Stochastic budget strategies at the campaign level : a preliminary investigation -- chapter 10. A stochastic budget distribution model in search advertisements -- chapter 11. A two-stage fuzzy programming approach for budget allocation in sponsored search auctions -- chapter 12. Budget planning for coupled campaigns in sponsored search auctions -- chapter 13. Daily budget adjustment in sponsored search auctions -- chapter 14. Dynamic budget adjustment in sponsored search auctions -- chapter 15. Perspectives : looking into the future of budgeting strategies in sponsored search auctions. |
| 596 ## - |
|---|
| -- |
19 |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Software engineering |
| General subdivision |
Management. |
| 650 #0 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Budget. |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
COMPUTERS / Software Development & Engineering / Project Management |
| Source of heading or term |
bisacsh |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Budget. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00840336 |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMÁTICO |
|---|
| Topical term or geographic name as entry element |
Software engineering |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01124190 |
| 655 #4 - |
|---|
| -- |
Electronic books. |
| 655 #0 - |
|---|
| -- |
Electronic books. |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL |
|---|
| Personal name |
Wang, Fei-Yue, |
| Relator term |
author. |
| 830 #0 - ASIENTO SECUNDARIO DE SERIE--TITULO UNIFORME |
|---|
| Uniform title |
Intelligent systems series. |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Public note |
Libro electrónico |
| Materials specified |
ScienceDirect |
| Uniform Resource Identifier |
<a href="http://148.231.10.114:2048/login?url=http://www.sciencedirect.com/science/book/9780124114579">http://148.231.10.114:2048/login?url=http://www.sciencedirect.com/science/book/9780124114579</a> |
| 942 ## - TIPO DE MATERIAL (KOHA) |
|---|
| Koha item type |
Libro Electrónico |
