MARC details
| 000 -LIDER |
|---|
| fixed length control field |
01265nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MeUAM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20171127091932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170131s2016 mx ||||fo||d| 00| 0 s d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-MeUAM |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
G88 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gutiérrez Esteves Fararoni, Sally Michelle |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy for new markets : |
| Remainder of title |
the guru webmasters case |
| Medium |
[recurso electrónico] / |
| Statement of responsibility, etc. |
Sally Michelle Gutiérrez Estévez Fararoni; director, Moreno Moreno Luis Ramón |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Mexicali, Baja California, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea ; 99 p. : |
| Other physical details |
il. col. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Maestría en Administración |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesis (Maestría) --Universidad Autónoma de baja California, Facultad de Ciencias Administrativas, Mexicali, 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Término temático o nombre geográfico como elemento de entrada |
Mercadotecnia |
| Subdivisión de forma |
Tesis y disertaciones académicas |
| Subdivisión general |
Administración. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Término temático o nombre geográfico como elemento de entrada |
Mercadotecnia estrategica |
| Subdivisión de forma |
Tesis y disertaciones académicas |
| Subdivisión general |
Administración. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moreno Moreno, Luis Ramón |
| Relator term |
dir. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad Autónoma de Baja California |
| Subordinate unit |
Facultad de Ciencias Administrativas |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Tesis digital |
| Uniform Resource Identifier |
https://drive.google.com/file/d/0B7AGEh5aIwoTMUZIei1OcE5BYVk/view?usp=sharing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Tesis |
