Communication Design and Branding (Registro nro. 260919)

MARC details
000 -LIDER
fixed length control field 04007nam a22005895i 4500
001 - CONTROL NUMBER
control field 978-3-031-35385-7
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240207153518.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230830s2023 sz | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783031353857
-- 978-3-031-35385-7
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSC
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
245 10 - TITLE STATEMENT
Title Communication Design and Branding
Medium [electronic resource] :
Remainder of title A Multidisciplinary Approach /
Statement of responsibility, etc. edited by Nuno Martins, Daniel Raposo.
250 ## - EDITION STATEMENT
Edition statement 1st ed. 2023.
264 #1 -
-- Cham :
-- Springer Nature Switzerland :
-- Imprint: Springer,
-- 2023.
300 ## - PHYSICAL DESCRIPTION
Extent XII, 362 p. 144 illus., 120 illus. in color.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
490 1# - SERIES STATEMENT
Series statement Springer Series in Design and Innovation,
International Standard Serial Number 2661-8192 ;
Volume/sequential designation 32
500 ## - GENERAL NOTE
General note Acceso multiusuario
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis.
520 ## - SUMMARY, ETC.
Summary, etc. This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. .
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Owner UABC ;
Method of acquisition Perpetuidad
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Branding (Marketing).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Interactive multimedia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Multimedia systems.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Human-machine systems.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Branding.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Media Design.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Término temático o nombre geográfico como elemento de entrada Interaction Design.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Martins, Nuno.
Relator term editor.
Relator code edt
-- http://id.loc.gov/vocabulary/relators/edt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Raposo, Daniel.
Relator term editor.
Relator code edt
-- http://id.loc.gov/vocabulary/relators/edt
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer Nature eBook
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783031353840
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783031353864
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783031353871
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Springer Series in Design and Innovation,
-- 2661-8192 ;
Volume number/sequential designation 32
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Libro electrónico
Uniform Resource Identifier http://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-3-031-35385-7
912 ## -
-- ZDB-2-ENG
912 ## -
-- ZDB-2-SXE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libro Electrónico
Existencias
Estado de retiro Colección Ubicación permanente Ubicación actual Fecha de ingreso Total Checkouts Date last seen Número de copia Tipo de material
  Colección de Libros Electrónicos Biblioteca Electrónica Biblioteca Electrónica 07/02/2024   07/02/2024 1 Libro Electrónico

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