MARC details
000 -LIDER |
fixed length control field |
04007nam a22005895i 4500 |
001 - CONTROL NUMBER |
control field |
978-3-031-35385-7 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DE-He213 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240207153518.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr nn 008mamaa |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230830s2023 sz | s |||| 0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783031353857 |
-- |
978-3-031-35385-7 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS043000 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSC |
Source |
thema |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
23 |
245 10 - TITLE STATEMENT |
Title |
Communication Design and Branding |
Medium |
[electronic resource] : |
Remainder of title |
A Multidisciplinary Approach / |
Statement of responsibility, etc. |
edited by Nuno Martins, Daniel Raposo. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. 2023. |
264 #1 - |
-- |
Cham : |
-- |
Springer Nature Switzerland : |
-- |
Imprint: Springer, |
-- |
2023. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
XII, 362 p. 144 illus., 120 illus. in color. |
Other physical details |
online resource. |
336 ## - |
-- |
text |
-- |
txt |
-- |
rdacontent |
337 ## - |
-- |
computer |
-- |
c |
-- |
rdamedia |
338 ## - |
-- |
online resource |
-- |
cr |
-- |
rdacarrier |
347 ## - |
-- |
text file |
-- |
PDF |
-- |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Springer Series in Design and Innovation, |
International Standard Serial Number |
2661-8192 ; |
Volume/sequential designation |
32 |
500 ## - GENERAL NOTE |
General note |
Acceso multiusuario |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Owner |
UABC ; |
Method of acquisition |
Perpetuidad |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Branding (Marketing). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Interactive multimedia. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Multimedia systems. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Human-machine systems. |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Branding. |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Media Design. |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Término temático o nombre geográfico como elemento de entrada |
Interaction Design. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Martins, Nuno. |
Relator term |
editor. |
Relator code |
edt |
-- |
http://id.loc.gov/vocabulary/relators/edt |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Raposo, Daniel. |
Relator term |
editor. |
Relator code |
edt |
-- |
http://id.loc.gov/vocabulary/relators/edt |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
773 0# - HOST ITEM ENTRY |
Title |
Springer Nature eBook |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Printed edition: |
International Standard Book Number |
9783031353840 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Printed edition: |
International Standard Book Number |
9783031353864 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Printed edition: |
International Standard Book Number |
9783031353871 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Springer Series in Design and Innovation, |
-- |
2661-8192 ; |
Volume number/sequential designation |
32 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Public note |
Libro electrónico |
Uniform Resource Identifier |
http://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-3-031-35385-7 |
912 ## - |
-- |
ZDB-2-ENG |
912 ## - |
-- |
ZDB-2-SXE |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Libro Electrónico |