ISE Ebook International Marketing (Registro nro. 277500)
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| 000 -LIDER | |
|---|---|
| fixed length control field | 01677nam#a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781266312557 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520164240.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr#un#---uucau |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230331s2023 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266312557 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VST |
| Transcribing agency | VST |
| Modifying agency | VST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Cateora; John Graham DO NOT USE; John Graham; Mary Gilly; Bruce Money |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | ISE Ebook International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom of Great Britain & Northern Ireland : |
| 264 #1 - | |
| -- | United Kingdom of Great Britain & Northern Ireland : |
| -- | McGraw-Hill Higher Education (International), |
| -- | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 recurso en línea |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 500 ## - GENERAL NOTE | |
| General note | Acceso multiusuario |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Owner | UABC ; |
| Method of acquisition | Temporal ; |
| Date of acquisition | 01/01/2025-12/31/2025. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Término temático o nombre geográfico como elemento de entrada | Business & Economics/International/Marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Libro electrónico |
| Uniform Resource Identifier | http://libcon.rec.uabc.mx:2048/login?url=https://resolver.vitalsource.com/9781266312557 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro Electrónico |
| Estado de retiro | Colección | Ubicación permanente | Ubicación actual | Fecha de ingreso | Total Checkouts | Date last seen | Número de copia | Tipo de material |
|---|---|---|---|---|---|---|---|---|
| Colección de Libros Electrónicos | Biblioteca Electrónica | Biblioteca Electrónica | 20/05/2025 | 20/05/2025 | 1 | Libro Electrónico |
