Hanssens, Dominique M. (Nombre personal)

Market response models, c1989: CIP t.p. (Dominique M. Hanssens, Univ. of Calif., Los Angeles)

LC data base, 2/22/89 (hdg.: Hanssens, Dominique M.)

Long-term impact of marketing, 2018: title page (Dominique M. Hanssens) page vii (Distinguished Research Professor at the UCLA Anderson Graduate School of Management; he has served as the school's faculty chair, associate dean, and marketing area chair; Dr. Hanssens studied at the University of Antwerp in his native Belgium; has PhD. in marketing from Purdue University)