Entrada Nombre personal

Número de registros utilizados en: 1

001 - CONTROL NUMBER

• control field: 3263

003 - CONTROL NUMBER IDENTIFIER

• control field: MX-MeUAM

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240515105211.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 170317|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MX-MeUAM
• Language of cataloging: spa

100 1# - HEADING--PERSONAL NAME

• Personal name: Keller, Kevin Lane,‏
• Dates associated with a name: 1956-

670 ## - SOURCE DATA FOUND

• Source citation: nuc89-75585: His Memory in advertising, 1986‏
• Information found: (hdg. on NcD rept.: Keller, Kevin Lane, 1956- ; usage: Kevin Lane Keller)‏

670 ## - SOURCE DATA FOUND

• Source citation: Strategic brand management, 1998:‏ ‎
• Information found: t.p. (Kevin Lane Keller; Univ. of N.C. at Chapel Hill)‏

670 ## - SOURCE DATA FOUND

• Source citation: Marketing management, 2016:
• Information found: portada (coautor, Kevin Lane Keller)