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Vista MARC
Entrada Nombre personal
Número de registros utilizados en: 1
001 - CONTROL NUMBER
- control field: 34387
003 - CONTROL NUMBER IDENTIFIER
- control field: MX-MeUAM
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240522092831.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 791016n| azannaabn |b aaa
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: n 79089154
035 ## - SYSTEM CONTROL NUMBER
- System control number: (OCoLC)oca00321529
040 ## - CATALOGING SOURCE
- Original cataloging agency: MX-MeUAM
- Language of cataloging: spa
046 ## - SPECIAL CODED DATES
- Birth date: 19380211
100 1# - HEADING--PERSONAL NAME
- Personal name: Aaker, David A.
370 ## - ASSOCIATED PLACE
- Associated country: United States
- Place of residence/headquarters: Berkeley (Calif.)
- Source of term: naf
372 ## - FIELD OF ACTIVITY
- Field of activity: Marketing--Management
- Source of term: lcsh
373 ## - ASSOCIATED GROUP
- Associated group: University of California, Berkeley
374 ## - OCCUPATION
- Occupation: autor
375 ## - GENDER
- Gender: masculino
377 ## - ASSOCIATED LANGUAGE
- Language code: spa
400 ## - SEE FROM TRACING--PERSONAL NAME
- Personal name: David A. Aaker
670 ## - SOURCE DATA FOUND
- Source citation: His Consumerism: search for the consumer interest, 1971.
670 ## - SOURCE DATA FOUND
- Source citation: Info. converted from 678, 2012-10-02
- Information found: (b. 2-11-38)
670 ## - SOURCE DATA FOUND
- Source citation: Strategic market management, 2005, ©2005:
- Information found: title page (David A. Aaker; Vice-chairman, Prophet, Professor Emeritus, University of California at Berkeley)
670 ## - SOURCE DATA FOUND
- Source citation: Managing Brand Equity, 1991:
- Information found: portada (David A. Aaker) autor