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Barden, Phil, 1959- (Nombre personal)
Decoded : the science behind why we buy, 2013: t.p. (Barden, Phil)
Email from author, 1 March 2013 : (Philip Geoffrey Barden, born 11 February 1959) p. 4 of cover (marketer with over 25 years' expeerience including senior and international roles at high profile companies such as Unilever, Diageo and T-Mobile)