Communication skills for conservation professionals [recurso electrónico] / Susan K. Jacobson.

Por: Jacobson, Susan KayTipo de material: TextoTextoDetalles de publicación: Washington, DC : Island Press, 2009Edición: 2nd edDescripción: 1 online resource (xiii, 461 p.) : illISBN: 9781597269438 (electronic bk.); 1597269433 (electronic bk.)Tema(s): Communication in nature conservation | BUSINESS & ECONOMICS / Development / Sustainable Development | NATURE / Environmental Conservation & ProtectionGénero/Forma: Electronic books. | Electronic books. | Electronic books.Formatos físicos adicionales: Print version:: Communication skills for conservation professionals.Clasificación CDD: 333.7201/4 Clasificación LoC:QH75 | .J335 2009ebRecursos en línea: Libro electrónicoTexto
Contenidos:
Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success.
Resumen: This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Electrónico Biblioteca Electrónica
Colección de Libros Electrónicos QH75 .J335 2009 EB (Browse shelf(Abre debajo)) 1 No para préstamo 369595-2001

Includes bibliographical references and index.

Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success.

This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success.

Description based on print version record.

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