Values of German Media Users [recurso electrónico] : 1986 – 2007 / by Merja Mahrt.

Por: Mahrt, Merja [author.]Colaborador(es): SpringerLink (Online service)Tipo de material: Texto

TextoEditor: Wiesbaden : VS Verlag für Sozialwissenschaften, 2010Descripción: 148p. 9 illus. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783531922560Tema(s): Social sciences | Sociology | Social Sciences | Sociology | SociologyFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 301 Clasificación LoC:HM401-1281Recursos en línea: Libro electrónico Texto

Contenidos:

What Are Values? -- Aim and Scope of the Study -- Audience Values and Media Use -- Values and Media Use among the Highly Educated -- Values and Genre Preferences -- Channel Loyalty and Genre Preferences -- Conclusion.

En: Springer eBooksResumen: Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective exposure? How are genre and channel preferences intertwined with individual values? What changes does the drastic expansion of a media system bring about? The author analyzes large-scale representative surveys, covering German media users from 1986 to 2007. She finds patterns linking social and materialist values with preferences and usages of print and electronic media. Implications for the role of values in behavior and in media planning are discussed. This book is essential reading for researchers and students from the social sciences, in particular communication and media sciences, interested in a deeper understanding of values.

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Notas de título ( 3 )

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Tipo de ítem	Biblioteca actual	Colección	Signatura	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro Electrónico	Biblioteca Electrónica	Colección de Libros Electrónicos	HM401 -1281 (Browse shelf(Abre debajo))	1	No para préstamo		373111-2001

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Previo	HM401 -1281 Communities, Neighborhoods, and Health	HM401 -1281 Handbook of African American Health	HM401 -1281 Reconciliation Policy in Germany 1998–2008	HM401 -1281 Values of German Media Users	HM401 -1281 Youth on the Move	HM401 -1281 Ageing, Care Need and Quality of Life	HM401 -1281 Risk Behaviour in Adolescence	Siguiente

Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective exposure? How are genre and channel preferences intertwined with individual values? What changes does the drastic expansion of a media system bring about? The author analyzes large-scale representative surveys, covering German media users from 1986 to 2007. She finds patterns linking social and materialist values with preferences and usages of print and electronic media. Implications for the role of values in behavior and in media planning are discussed. This book is essential reading for researchers and students from the social sciences, in particular communication and media sciences, interested in a deeper understanding of values.