Collaborative Promotions [recurso electrónico] : Optimizing Retail Supply Chains with Upstream Informaton Sharing / by Daniela Wiehenbrauk.

Por: Wiehenbrauk, Daniela [author.]Colaborador(es): SpringerLink (Online service)Tipo de material: TextoTextoSeries Lecture Notes in Economics and Mathematical Systems ; 643Editor: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010Descripción: XX, 153p. 46 illus. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783642133930Tema(s): Economics | Mathematical statistics | Economics, Mathematical | Marketing | Operations research | Economics/Management Science | Operation Research/Decision Theory | Marketing | Game Theory/Mathematical Methods | Production/Logistics/Supply Chain Management | Statistical Theory and MethodsFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 658.40301 Clasificación LoC:HD30.23Recursos en línea: Libro electrónicoTexto
Contenidos:
Promotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis -- Conclusion and Managerial Insights.
En: Springer eBooksResumen: Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
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Libro Electrónico Biblioteca Electrónica
Colección de Libros Electrónicos HD30.23 (Browse shelf(Abre debajo)) 1 No para préstamo 374478-2001

Promotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis -- Conclusion and Managerial Insights.

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

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