The Timeless Principles of Successful Business Strategy [recurso electrónico] / by Eric Viardot.
Tipo de material: TextoSeries Management for ProfessionalsEditor: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011Descripción: IX, 91 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783642212369Tema(s): Economics | Industrial management | Business planning | Economics/Management Science | Management/Business for Professionals | Organization/Planning | Business/Management Science, generalFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 650 Clasificación LoC:HD28-70Recursos en línea: Libro electrónicoTipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | HD28 -70 (Browse shelf(Abre debajo)) | 1 | No para préstamo | 376226-2001 |
Strategic Design -- Customers -- Environment and Competitors -- Capabilities -- Structure -- Operation -- Innovation Choice -- Maneuvering Change -- Growth -- Execution and Humility.
In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
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