New Online Retailing [recurso electrónico] : Innovation and Transformation / by Gerrit Heinemann, Christoph Schwarzl.
Tipo de material:
TextoEditor: Wiesbaden : Gabler, 2010Descripción: XVII, 261 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834963789Tema(s): Economics | Marketing | Economics/Management Science | MarketingFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 658.8 Clasificación LoC:HF5410-5417.5Recursos en línea: Libro electrónico
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
| Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | HF5410 -5417.5 (Browse shelf(Abre debajo)) | 1 | No para préstamo | 377135-2001 |
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| HF5410 -5417.5 Reputation Transfer to Enter New B-to-B Markets | HF5410 -5417.5 The Long Tail of Tourism | HF5410 -5417.5 International Corporate Brand Management | HF5410 -5417.5 New Online Retailing | HF5410 -5417.5 Advances in Advertising Research (Vol. 2) | HF5410 -5417.5 Understanding Proactive Customer Orientation | HF5410 -5417.5 The Valuation of Intangible Assets |
Online Retailing in Transition – Revolution, not Evolution -- New Online Retailing — What Does It Mean? -- Eight Success Factors in New Online Retailing -- Best Practices in New Online Retailing -- Risks and Benefits of New Online Retailing.
The authors describe in detail what makes today’s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling. Contents Online Retailing in Transition – Revolution, not Evolution New Online Retailing – What Does It Mean? Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing and retailing About the Authors Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mönchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Düsseldorf, Germany.
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