Advances in Advertising Research (Vol. 2) [recurso electrónico] : Breaking New Ground in Theory and Practice / edited by Shintaro Okazaki.
Tipo de material:
TextoEditor: Wiesbaden : Gabler, 2011Descripción: XII, 490p. 44 illus. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834968548Tema(s): Economics | Marketing | Economics/Management Science | MarketingFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 658.8 Clasificación LoC:HF5410-5417.5Recursos en línea: Libro electrónico
En: Springer eBooksResumen: Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
| Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | HF5410 -5417.5 (Browse shelf(Abre debajo)) | 1 | No para préstamo | 377157-2001 |
Navegando Biblioteca Electrónica Estantes, Código de colección: Colección de Libros Electrónicos Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HF5410 -5417.5 The Long Tail of Tourism | HF5410 -5417.5 International Corporate Brand Management | HF5410 -5417.5 New Online Retailing | HF5410 -5417.5 Advances in Advertising Research (Vol. 2) | HF5410 -5417.5 Understanding Proactive Customer Orientation | HF5410 -5417.5 The Valuation of Intangible Assets | HF5410 -5417.5 User Generated Branding |
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge.
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