The Valuation of Intangible Assets [recurso electrónico] : An Exploration of Patent and Trademark Portfolios / by Philipp Sandner.
Tipo de material: TextoEditor: Wiesbaden : Gabler, 2010Descripción: XX, 220p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834983930Tema(s): Economics | Marketing | Economics/Management Science | MarketingFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 658.8 Clasificación LoC:HF5410-5417.5Recursos en línea: Libro electrónicoTipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | HF5410 -5417.5 (Browse shelf(Abre debajo)) | 1 | No para préstamo | 377166-2001 |
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HF5410 -5417.5 New Online Retailing | HF5410 -5417.5 Advances in Advertising Research (Vol. 2) | HF5410 -5417.5 Understanding Proactive Customer Orientation | HF5410 -5417.5 The Valuation of Intangible Assets | HF5410 -5417.5 User Generated Branding | HF5415 .B4846 2006 EB Marketing | HF5415 .K68 2010 EB Marketing 3.0 |
The European Trademark System -- The Market Value of R&D, Patents, and Trademarks -- Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands -- The Importance of Technology- and Market-Based Assets in Stock Movement -- Summary of the Results and Outlook.
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.
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