Organising User Communities for Innovation Management [recurso electrónico] / by Celine Schulz.

Por: Schulz, Celine [author.]Colaborador(es): SpringerLink (Online service)Tipo de material: Texto

TextoEditor: Wiesbaden : Gabler, 2010Descripción: XVI, 149p. 5 illus. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834987112Tema(s): Economics | Industrial management | Economics/Management Science | Management/Business for ProfessionalsFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 650 Clasificación LoC:HD28-70Recursos en línea: Libro electrónico Texto

Contenidos:

Determinants of Sharing Information in User Communities -- Maximising Benefits from Participating in User Communities -- Selecting User Community Collaborators for Innovation Management -- Conclusion.

En: Springer eBooksResumen: Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

Existencias ( 1 )
Notas de título ( 3 )

Existencias
Tipo de ítem	Biblioteca actual	Colección	Signatura	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro Electrónico	Biblioteca Electrónica	Colección de Libros Electrónicos	HD28 -70 (Browse shelf(Abre debajo))	1	No para préstamo		377180-2001

Navegando Biblioteca Electrónica Estantes, Código de colección: Colección de Libros Electrónicos Cerrar el navegador de estanterías (Oculta el navegador de estanterías)

Previo								Siguiente
Previo	HD28 -70 Corporate Divestiture Management	HD28 -70 Responsible Leadership Systems	HD28 -70 Strategies for Rural Broadband	HD28 -70 Organising User Communities for Innovation Management	HD28 -70 Inter-organisational Design of Voluntary Sustainability Initiatives	HD28 -70 Entrepreneurship in a European Perspective	HD28 -70 Strategic IT Management	Siguiente

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.