Entrepreneurship in a European Perspective [recurso electrónico] : Concepts for the Creation and Growth of New Ventures / by Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen.

Por: Volkmann, Christine K [author.]Colaborador(es): Tokarski, Kim Oliver [author.] | Grünhagen, Marc [author.] | SpringerLink (Online service)Tipo de material: TextoTextoEditor: Wiesbaden : Gabler, 2010Descripción: XXII, 499p. 91 illus. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834987525Tema(s): Economics | Industrial management | Entrepreneurship | Economics/Management Science | Management/Business for Professionals | EntrepreneurshipFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 650 Clasificación LoC:HD28-70Recursos en línea: Libro electrónicoTexto
Contenidos:
Basic Principles of Entrepreneurship -- Processes, Entrepreneurial Opportunity, Innovation -- The Business Plan and Formation of the Enterprise -- Marketing -- Organization and Personnel -- Start-up and Growth Financing -- Growth and Growth Management.
En: Springer eBooksResumen: One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English. Target Groups The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well. Authors Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research. Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences. Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Electrónico Biblioteca Electrónica
Colección de Libros Electrónicos HD28 -70 (Browse shelf(Abre debajo)) 1 No para préstamo 377186-2001

Basic Principles of Entrepreneurship -- Processes, Entrepreneurial Opportunity, Innovation -- The Business Plan and Formation of the Enterprise -- Marketing -- Organization and Personnel -- Start-up and Growth Financing -- Growth and Growth Management.

One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English. Target Groups The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well. Authors Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research. Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences. Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.

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