Analyzing and Influencing Search Engine Results [recurso electrónico] : Business and Technology Impacts on Web Information Retrieval / by Sönke Lieberam-Schmidt.

Por: Lieberam-Schmidt, Sönke [author.]Colaborador(es): SpringerLink (Online service)Tipo de material: Texto

TextoEditor: Wiesbaden : Gabler, 2010Descripción: XX, 223 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834989154Otro título: Doctoral thesis, University of Siegen, 2009Tema(s): Economics | Management information systems | Economics/Management Science | Business Information SystemsFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 650 Clasificación LoC:HF54.5-54.56Recursos en línea: Libro electrónico Texto

Contenidos:

Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.

En: Springer eBooksResumen: The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.

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Notas de título ( 3 )

Existencias
Tipo de ítem	Biblioteca actual	Colección	Signatura	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro Electrónico	Biblioteca Electrónica	Colección de Libros Electrónicos	HF54.5 -54.56 (Browse shelf(Abre debajo))	1	No para préstamo		377191-2001

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Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.