The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / Anthony Sgroi, Jr.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Boca Raton : CRC Press, Taylor & Francis Group, 2015Descripción: xxii, 242 p. : il. ; 27 cmISBN: 9781482245271 (hardback)Tema(s): Marcas de fábrica (Marketing) | Planificación estratégica | Efectividad organizacional | Aptitud creadora en los negocios | Branding (Marketing) | Strategic planning | Organizational effectiveness | Creative ability in business | BUSINESS & ECONOMICS / Quality Control | BUSINESS & ECONOMICS / Industries / Manufacturing Industries | MEDICAL / AdministrationClasificación CDD: 658 Clasificación LoC:HF5415.1255 | S37 2015Otra clasificación: BUS053000 | BUS070050 | MED002000 Resumen: "Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"-- Provided by publisher.Resumen: "This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"-- Provided by publisher.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Biblioteca Central Ensenada | Acervo General | HF5415.1255 S37 2015 (Browse shelf(Abre debajo)) | 1 | Disponible | ENS097320 | |
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San Quintín | Acervo General | HF5415.1255 S37 2015 (Browse shelf(Abre debajo)) | 1 | Disponible | ENS098708 | |
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Valle de las Palmas | Acervo General | HF5415.1255 S37 2015 (Browse shelf(Abre debajo)) | 1 | Disponible | PAL012964 |
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| HF5415.122 A3518 2004 Administración de servicios : | HF5415.122 L68 Mercadotecnia de servicios / | HF5415.122 L68 Mercadotecnia de servicios / | HF5415.1255 S37 2015 The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / | HF5415.1265 C52 2022 Marketing digital : mide, analiza y mejora / | HF5415.1265 M373 2022 Marketing online : estrategia y táctica en la era digital / | HF5415.1265 M38 2022 Marketing en redes sociales / |
Incluye referencias bibliográficas e índice.
"Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"-- Provided by publisher.
"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"-- Provided by publisher.
CveAsig: 39195;
ProgEdu: 7007;
AresCon: INGENIERÍA.TECNOLOGÍA;
