Management of Innovation and Product Development [recurso electrónico] : Integrating Business and Technological Perspectives / by Marco Cantamessa, Francesca Montagna.
Tipo de material: TextoEditor: London : Springer London : Imprint: Springer, 2016Edición: 1st ed. 2016Descripción: XVI, 377 p. 140 illus., 113 illus. in color. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9781447167235Tema(s): Engineering | Management | Industrial management | Operations research | Decision making | Engineering design | Engineering | Engineering Design | Innovation/Technology Management | Operation Research/Decision TheoryFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 620.0042 Clasificación LoC:TA174Recursos en línea: Libro electrónicoTipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | 1 | No para préstamo |
1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.
Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects, and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.