Nunca pares : autobiografía del fundador de Nike / Phil Knight ; traducción de Efrén Del Valle Peñamil y Francisco José Ramos Mena.
Tipo de material:
TextoIdioma: Español Lenguaje original: Inglés Detalles de publicación: España : Conecta, 2016Edición: 1a edDescripción: 430 p. ; 21 cmISBN: 9788416029778Tema(s): Knight, Philip H., 1938- -- Biography | Knight, Philip H., 1938- | Businesspeople -- United States -- Biography | Empresarios -- Estados Unidos -- BiografíaClasificación LoC:HD9992.U52 | S4618 2016Resumen: In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.Resumen: "Phil Knight nos habla por primera vez de la auténtica historia que hay detrás de Nike, la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo"--Cover.
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Valle Dorado | Acervo General | HD9992.U52 S4618 2020 (Browse shelf(Abre debajo)) | 1 | Disponible | ENS091202 | |
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Valle Dorado | Acervo General | HD9992.U52 S4618 2016 (Browse shelf(Abre debajo)) | 1 | Disponible | ENS088593 | |
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Valle Dorado | Acervo General | HD9992.U52 S4618 2020 (Browse shelf(Abre debajo)) | 2 | Disponible | ENS091203 |
Navegando Valle Dorado Estantes, Código de colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HD9985 .M63 T52 2010 La polarización del trabajo en el sector de los servicios / | HD9992.U52 S4618 2016 Nunca pares : | HD9992.U52 S4618 2020 Nunca pares : | HD9992.U52 S4618 2020 Nunca pares : | HD9999.C9472 S5318 2023 Crear con conciencia : ética práctica para el trabajo creativo comprometido / | HD9999 .C74 C47 2003 Envase y embalaje : (la venta silenciosa) / | HD9999 .C9472 B65 2013 Industria cultural, información y capitalismo / |
Traducción de: Shoe dog
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
"Phil Knight nos habla por primera vez de la auténtica historia que hay detrás de Nike, la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo"--Cover.
Text in Spanish.Texto en español.
