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Digital Marketplaces Unleashed [electronic resource] / edited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach.

Colaborador(es): Linnhoff-Popien, Claudia [editor.] | Schneider, Ralf [editor.] | Zaddach, Michael [editor.] | SpringerLink (Online service)Tipo de material: Texto

TextoEditor: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018Edición: 1st ed. 2018Descripción: XXXIII, 935 p. 153 illus. in color. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783662492758Tema(s): Special purpose computers | Application software | E-commerce | Market research | Globalization | Markets | Special Purpose and Application-Based Systems | Information Systems Applications (incl. Internet) | e-Commerce/e-business | Market Research/Competitive Intelligence | Emerging Markets/Globalization | Computer ApplicationsFormatos físicos adicionales: Printed edition:: Sin título; Printed edition:: Sin título; Printed edition:: Sin títuloClasificación CDD: 004.6 Clasificación LoC:TK7874.6Recursos en línea: Libro electrónico Texto

Contenidos:

Introduction -- Virtual and Online Marketplaces -- Financial Marketplaces -- Mobile Payment -- Trading, Travel, and Airports -- Knowledge and Marketplaces -- Big data and Data Analytics -- Marketplaces and Car Environments -- Cyber Security -- Corporate Social Business.

En: Springer Nature eBookResumen: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Existencias ( 1 )
Notas de título ( 4 )

Existencias
Tipo de ítem	Biblioteca actual	Colección	Signatura	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro Electrónico	Biblioteca Electrónica	Colección de Libros Electrónicos		1	No para préstamo

Acceso multiusuario

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

UABC ; Temporal ; 01/01/2021-12/31/2023.