TY  - BOOK
AU  - Neuendorf,Kimberly A.
TI  - The content analysis guidebook
SN  - 0761919775 (cloth : alk. paper)
AV  - HM529 N48 2002
U1  - 301/.01 21
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Sociology
KW  - Research
KW  - Methodology
KW  - Content analysis (Communication)
KW  - Sociología
KW  - Investigación
KW  - Metodología
KW  - Análisis de contenido (Comunicación)
N1  - Includes bibliographical references (p. 247-282) and indexes; Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts
UR  - http://www.loc.gov/catdir/enhancements/fy0656/2001004115-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/2001004115-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2001004115-b.html
ER  -