TY  - BOOK
AU  - Kelley,Tom
AU  - Littman,Jonathan
TI  - The ten faces of innovation: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization 
SN  - 9780385517010 (electronic bk.)
AV  - HD58.9 .K43 2005eb
U1  - 658.4/06 22
PY  - 2005///
CY  - New York
PB  - Currency/Doubleday
KW  - IDEO
KW  - swd
KW  - Organizational effectiveness
KW  - Technological innovations
KW  - Social aspects
KW  - Mudança organizacional
KW  - larpcal
KW  - Eficácia organizacional
KW  - Inovações tecnológicas (aspectos sociais)
KW  - Industriedesign
KW  - Innovationsmanagement
KW  - Kreativität
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes index; Introduction : beyond the devil's advocate --; Ch. 1; The anthropologist --; Ch. 2; The experimenter --; Ch. 3; The cross-pollinator --; Ch. 4; The hurdler --; Ch. 5; The collaborator --; Ch. 6; The director --; Ch. 7; The experience architect --; Ch. 8; The set designer --; Ch. 9; The caregiver --; Ch. 10; The storyteller --; Ch. 11; In the mix
N2  - Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description
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ER  -