TY  - BOOK
AU  - Kostojohn,Scott
AU  - Johnson,Mathew
AU  - Paulen,Brian
ED  - SpringerLink (Online service)
TI  - CRM Fundamentals
SN  - 9781430235910
AV  - QA75.5-76.95 
U1  - 004 23
PY  - 2011///
CY  - Berkeley, CA
PB  - Apress, Imprint: Apress
KW  - Computer science
KW  - Information systems
KW  - Computer Science
KW  - Computer Science, general
KW  - Information Systems and Communication Service
N2  - CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.   Written by  senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-1-4302-3591-0
ER  -