TY  - BOOK
AU  - Henson,Robert
ED  - SpringerLink (Online service)
TI  - Weather on the Air: A History of Broadcast Meteorology 
SN  - 9781935704003
PY  - 2010///
CY  - Boston, MA
PB  - American Meteorological Society, Imprint: American Meteorological Society
KW  - Geography
KW  - Science
KW  - History
KW  - Meteorology
KW  - Life sciences
KW  - Earth Sciences
KW  - Meteorology/Climatology
KW  - History of Science
KW  - Popular Science in Nature and Environment
N1  - “And Now, Your Forecast” -- The Big Picture -- The Invisible Weather Team -- But Seriously … -- Blue Skies and Green Screens -- Breaking through the Glass Map -- Coast to Coast -- When Minutes Count -- Voices of Weather -- Cloudy and Warmer -- The Extended Outlook
N2  - From low humor to high drama, TV weather reporting has encompassed an enormous range of styles and approaches, triggering chuckles, infuriating the masses, and at times even saving lives. In Weather on the Air, meteorologist and science journalist Robert Henson covers it all—the people, technology, science, and show business that combine to deliver the weather to the public each day. Featuring the long-term drive to professionalize weathercasting; the complex relations between government and private forecasters; and the effects of climate-change science and the Internet on today’s broadcasts. With dozens of photos and anecdotes illuminating the many forces that have shaped weather broadcasts over the years, this engaging study will be an invaluable tool for students of broadcast meteorology and mass communication and an entertaining read for anyone fascinated by the public face of weather
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-1-935704-00-3
ER  -