TY  - BOOK
AU  - Kotler,Philip
AU  - Berger,Roland
AU  - Bickhoff,Nils
ED  - SpringerLink (Online service)
TI  - The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business 
SN  - 9783642145445
AV  - HD28-70 
U1  - 650 23
PY  - 2010///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Industrial management
KW  - Entrepreneurship
KW  - Economics/Management Science
KW  - Management/Business for Professionals
KW  - Business/Management Science, general
N1  - Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
N2  - Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-14544-5
ER  -