TY  - BOOK
AU  - Helm,Sabrina
AU  - Liehr-Gobbers,Kerstin
AU  - Storck,Christopher
ED  - SpringerLink (Online service)
TI  - Reputation Management
T2  - Management for Professionals
SN  - 9783642192661
AV  - HD28-70 
U1  - 650 23
PY  - 2011///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Industrial management
KW  - Marketing
KW  - Economics/Management Science
KW  - Management/Business for Professionals
N1  - Introduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation Management
N2  - Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-19266-1
ER  -