TY  - BOOK
AU  - Viardot,Eric
ED  - SpringerLink (Online service)
TI  - The Timeless Principles of Successful Business Strategy
T2  - Management for Professionals
SN  - 9783642212369
AV  - HD28-70 
U1  - 650 23
PY  - 2011///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Industrial management
KW  - Business planning
KW  - Economics/Management Science
KW  - Management/Business for Professionals
KW  - Organization/Planning
KW  - Business/Management Science, general
N1  - Strategic Design -- Customers -- Environment and Competitors -- Capabilities -- Structure -- Operation -- Innovation Choice -- Maneuvering Change -- Growth -- Execution and Humility
N2  - In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-21236-9
ER  -