TY - BOOK AU - Wankhade,Lalit AU - Dabade,Balaji ED - SpringerLink (Online service) TI - Quality Uncertainty and Perception: Information Asymmetry and Management of Quality Uncertainty and Quality Perception T2 - Contributions to Management Science, SN - 9783790821956 AV - HD28-70 U1 - 658.1 23 PY - 2010/// CY - Heidelberg PB - Physica-Verlag HD, Imprint: Physica KW - Economics KW - Engineering economy KW - System safety KW - Business planning KW - Economics/Management Science KW - Organization/Planning KW - Innovation/Technology Management KW - Production/Logistics/Supply Chain Management KW - Engineering Economics, Organization, Logistics, Marketing KW - Quality Control, Reliability, Safety and Risk N2 - The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality uncertainty and perception. Quality perception is identified as a multidisciplinary measure of business performance. The tools are developed to minimize quality uncertainty or to maximize quality perception. A few worksheets are provided for applying these theories to improve business performance UR - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-7908-2195-6 ER -