TY  - BOOK
AU  - Tuunanen,Mika
AU  - Windsperger,Josef
AU  - Cliquet,Gérard
AU  - Hendrikse,George
ED  - SpringerLink (Online service)
TI  - New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives 
T2  - Contributions to Management Science,
SN  - 9783790826159
AV  - HD28-70 
U1  - 658.1 23
PY  - 2011///
CY  - Heidelberg
PB  - Physica-Verlag HD, Imprint: Physica
KW  - Economics
KW  - Industrial organization (Economic theory)
KW  - Marketing
KW  - Business planning
KW  - Entrepreneurship
KW  - Social sciences
KW  - Economics/Management Science
KW  - Organization/Planning
KW  - Industrial Organization
KW  - Social Sciences, general
N1  - Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation -- Part II: Alliances: Value Creation in Network Relationships; Organization of Innovation Through Alliances; Knowledge Management in Networks -- Part III: Cooperatives: Behaviorial Logics and Governance of Cooperatives
N2  - The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-7908-2615-9
ER  -