TY  - BOOK
AU  - Herzog,Philipp
ED  - SpringerLink (Online service)
TI  - Open and Closed Innovation: Different Cultures for Different Strategies 
SN  - 9783834961655
AV  - HD28-70 
U1  - 650 23
PY  - 2011///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Industrial management
KW  - Economics/Management Science
KW  - Management/Business for Professionals
N2  - Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-6165-5
ER  -