TY  - BOOK
AU  - Neuenburg,Jesko-Philipp
ED  - SpringerLink (Online service)
TI  - Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures 
SN  - 9783834984920
AV  - HD28-70 
U1  - 650 23
PY  - 2010///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Industrial management
KW  - Economics/Management Science
KW  - Management/Business for Professionals
N1  - Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary
N2  - Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-8492-0
ER  -