TY  - BOOK
AU  - Lieberam-Schmidt,Sönke
ED  - SpringerLink (Online service)
TI  - Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval 
SN  - 9783834989154
AV  - HF54.5-54.56 
U1  - 650 23
PY  - 2010///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Management information systems
KW  - Economics/Management Science
KW  - Business Information Systems
N1  - Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion
N2  - The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results
UR  - http://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-8915-4
ER  -