TY  - BOOK
AU  - Duening,Thomas N.
AU  - Hisrich,Robert A.
AU  - Lechter,Michael A.
TI  - Technology entrepreneurship: taking innovation to the marketplace 
SN  - 9780124202344
AV  - HC79 .T4 D84 2015
U1  - 658.5658.514 22
PY  - 2014///
CY  - Burlington
PB  - Elsevier Science
KW  - Technological innovations
KW  - Economic aspects
KW  - High technology industries
KW  - Management
KW  - Entrepreneurship
KW  - Intellectual property
KW  - New business enterprises
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - You are here: X -- Countdown to launch -- Into the breach -- Growth and exit
N2  - The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture
UR  - http://148.231.10.114:2048/login?url=http://www.sciencedirect.com/science/book/9780124201750
ER  -