TY  - BOOK
AU  - Lenskold,James D.
TI  - Marketing ROl: the path to campaign, customer, and corporate profitability 
SN  - 0071413634
AV  - HG4028 .C4 L45 2003
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Inversiones de capital
KW  - Evaluación
ER  -