TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
AU  - Petrison,Lisa
TI  - Sales promotion essentials: the 10 basic sales promotion techniques... and how to use them 
SN  - 0844233552
AV  - HF5438.5 S38 1998
PY  - 1998///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Sales promotion
KW  - Promoción de ventas
N1  - Incluye indice
ER  -