TY - BOOK AU - Arnot,Charlie ED - SpringerLink (Online service) TI - Size Matters: Why We Love to Hate Big Food SN - 9783319764665 AV - S1-S972 U1 - 630 23 PY - 2018/// CY - Cham PB - Springer International Publishing, Imprint: Copernicus KW - Agriculture KW - Life sciences KW - Food-Biotechnology KW - Popular Life Sciences KW - Food Science N1 - Acceso multiusuario; Chapter1: Sowing the Seeds of Distrust -- Chapter2: Social License Revoked -- Chapter3: From A&P to Omni Shopping -- Chapter4: From Famine to Feast -- Chapter5: How to Make Money by Doing What's Right -- Chapter6: Brands as Agents of Change -- Chapter7: Military, Social Media and Meal Time -- Chapter8: Dinner Without Dogma N2 - Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today's food system. In Size Matters, Charlie Arnot provides thought provoking insight into how the food system lost consumer trust, what can be done to restore it, and the remarkable changes taking place on farms and in food companies, supermarkets and restaurants every day as technology and consumer demand drive radical change. The very systems and technologies that are mistrusted by consumers are driving a revolution that empowers individual consumers to find the perfect recipe of taste and nutrition to meet their specific needs and desires. Size Matters pulls back the curtain to examine the irony, competing priorities and new realities that shape today's food system UR - http://148.231.10.114:2048/login?url=https://doi.org/10.1007/978-3-319-76466-5 ER -