TY  - BOOK
AU  - Katz,Helen E.
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying 
SN  - 9781138352643
AV  - HF5826.5 K38 2019
PY  - 2019///
CY  - New York, NY
PB  - Routledge
KW  - Comercio
KW  - lemb
KW  - Negocios
KW  - Marketing channels
N1  - Incluye referencias bibliográficas e índice
ER  -