TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659820
AV  - HF5415.13  W57 2022
PY  - 2022///
CY  - Hackensack, NJ
PB  - World Scientific
KW  - Services Marketing
KW  - Servicio de Mercadeo
KW  - Tecnología
ER  -