TY  - BOOK
AU  - Dolnicar,Sara
AU  - Grün,Bettina
AU  - Leisch,Friedrich
TI  - Market segmentation analysis : : Understanding it, doing it, and making it useful / 
T2  - Management for professionals
SN  - 9789811088179
AV  - HF5415.127 D65 2018
PY  - 2018///
CY  - Singapore
PB  - Springer, 
KW  - Comercio
KW  - lemb
ER  -