TY  - BOOK
AU  - Aaker,David A.
TI  - Managing brand equity: capitalizing on the value of brand name 
SN  - 9780029001011
AV  - HD69.B7 A34 1991
PY  - 1991///
CY  - New York
PB  - The Free Press
KW  - Brand name products
KW  - Productos de marca
KW  - lemb
KW  - Marketing
ER  -