TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The new strategic Brand Management: advanced Insights and strategic thinking 
SN  - 9780749465155
AV  - HD69.B7  K36 2012
PY  - 2012///
CY  - Estados Unidos
PB  - Kogan Page
N1  - Cubierta: New ideas and perspectives that have been absent our literature Philip Kotler; Incluye referencias bibliográficas
ER  -