TY  - BOOK
AU  - Smith,Kerry
AU  - Hanover,Dan
TI  - Experiential marketing: secrets, strategies, and success stories from the world's greatest brands 
T2  - Business & Economics
SN  - 9781119145875
AV  - HF5415.127  S65 2016
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Target marketing
KW  - Branding (Marketing)
KW  - Marketing objetivo
N1  - Portada: Featuring case studies from event marketer magazine; Cubierta: Reshape your marketing mix with the ultimate engagement strategy; Incluye referencias bibliográficas e índice
ER  -