TY  - BOOK
AU  - Hartwell,Margaret Pott
AU  - Chen,Joshua C.
ED  - Chen Design Associates.
TI  - Archetypes in branding: a toolkit for creatives and strategists 
SN  - 1440308187
AV  - NC997  H37 2012
PY  - 2012///
CY  - New York, NY
PB  - HOW Books
KW  - Commercial art
KW  - Branding (Marketing)
KW  - Archetype (Psychology)
KW  - lemb
KW  - Arquetipo (Psicología)
KW  - Arte comercial
N1  - Incluye índice
ER  -