TY - BOOK AU - Cash,Paul AU - Trezona,James TI - Humanizing B2B : : the new truth in marketing that will transform your brand and your sales SN - 9781788602518 (print) AV - HF5415.1263 C38 2021 PY - 2021/// CY - Great Britain, United Kingdom PB - Practical Inspiration Publishing, KW - Industrial marketing KW - Management KW - Marketing industrial KW - Gestión N1 - Incluye referencias bibliográficas ER -